Email is a telecommunication source that has been around for over forty years. Most people would think that this form of communication would have been outdated in today’s day and age, but that is far from the truth. Email has been used for personal communication, business communication and marketing — many people would think of email marketing as irrelevant spam mail, but here is why email is still necessary and relevant in your business today.

The Data:
According to WebsiteBuilder, 71% of mobile purchases are the result of emails sent by companies. WebsiteBuilder goes on to claim that emails deliver a ROI (return on investment) that is 3 times higher than that of social media. This data clearly shows that email marketing is still influential and effective. Even small businesses can see huge growth with these strategies.

The Potential:
Email marketing has evolved. In order to gain attention from potential customers and clients, your business needs to stay ahead of the game. There are plenty of email marketing programs that will allow you to more easily connect with users. As long as they provide a big enough database for your contacts, easy data export capabilities, and trendy templates, you should be set. One of the most important things to remember when crafting your email is this: build a relationship. Not only do you want to interest and engage the user, but you also want them to become personally invested in you and what you have to say. This all comes from a connection.

The Logic:
Many consumers receive these emails because they asked to in some way or another. Whether they subscribed to a newsletter or followed a company on twitter, they gave permission to be contacted. Since the user has already done most of the work, now all you have to do is make them care. Assist the consumer by helping them learn what they have to gain from working with your business. Promotional offers and discounts are highly effective when used in email marketing. General information and updates within the company also help to keep subscribers involved. Whatever the recipient may be looking for, try to help them find it with your emails.