Thanks to the growing number of DIY tools on the internet, just about anyone with internet access can make a website – but that doesn’t mean everyone should. Brisbane businesses must have a strong online representation in order to capture the attention of potential customers. Getting clients is hard enough as it is, don’t make it harder by having a below average website representing your business that repels prospective clients. Here are some facts that may make you reconsider trying to cut a few corners with your website design:
- More than ¾ of consumers admit that they judge a business’ credibility based on how their website is designed
- If a web page takes longer than 2 seconds to load, 75% of customers return to the Google results page in search of a better website
- 40% of customers will click a website’s logo to return to the home-page, if the link doesn’t work, they think the website is broken and leave
- The biggest downfalls for a website in the customer’s eye are; poor quality content, no phone number visible, no prices displayed, no history of the business
Before the digital internet age, businesses had to advertise via the Yellow Pages, radio or television/newspaper advertisements, these forms were often costly for a 30-second slot or small newspaper slot that is only run for a few days. Nowadays, the internet has become a faster and more cost-effective avenue of advertising, your website is essentially an advertisement that runs 24 hours a day, 7 days a week, 365 days a year.
The five biggest website blunders we have found are:
1. Navigation Issues
No matter how aesthetically pleasing your website is, it must be fully functional for the everyday user. Whether you are trying to sell products or a service, your navigation should be kept simple with a search box, drop down menus and short descriptive labels.
2. Slow Loading Time
Even though a few seconds may feel like nothing much at all, to a customer that is wanting to find out more about a product or service, those precious few seconds can be the deciding factor in whether they stick with your business or get fed up with the wait time and move onto another website.
3. Not Optimised for Smart Phones
Mobile phone users have long since surpassed desktop users, however, there are many businesses that haven’t updated their websites to suit the changing nature of the internet. Over 70% of customers will stop using a website if it is not customised to their mobile phone screen.
4. No Strong Call-To-Action
A website that is lacking in a strong call-to-action lets potential customers slip through the cracks. If you want customers visiting your page to call you, email you, visit you or request a quote, you have to tell them and guide them to it, it should be on every one of your web pages.
5. Off-Trend Design
Design trends can be completely re-invented every couple of years, what may have been cutting-edge two years ago may be totally off the ball this year. While it isn’t essential to have your website updated every second, subtle tweaks and changes may be all that’s needed to keep a contemporary look with your website.